Dreamers seem to flock to the Amalfi Coast’s Positano like lemmings to the deep blue waters of the Tyrrhenian Sea. It’s pastel-colored houses are perched along its steep terrain as if velcroed to the mountain itself. Tourists crowd Positano for day trips while others while away the time at one if its luxury hotels like Le Sirenuse or Il San Pietro.
I have always wondered about Positano’s eternal attraction. Maybe it’s the lilac wisteria which drapes the private terraces or the bougainvillea covered paths that shield the local craftsmen from the scorching sun. It’s a tiny speck of a place that launches the Amalfi Coast, leading all the way to Conca dei Marini.
There are more art galleries squeezed into its tiny streets than tourists which crowd its docks and beaches for the day. The main beach is a brownish sand and is free to the public, just bring a towel. Locals, on the other hand, know about Positano’s secret beach which lies just to the left of the main dock when looking up into the town. Fornillo beach has a few cafes but a lot fewer tourists. In fact, I’ll bet you bruschetta to pizza that 90% of all Fornilla-goers are local Positani.
You’ll marvel at the ceramics but be forewarned that the shopkeepers take their ceramics very seriously. So much so that you’ll see “NO PHOTO” signs posted everywhere.
Overall, Positano is the place everyone wants to run to because of its cliffside dwellings but take it from this Italy travel concierge, stop on La Costiera Amalfitana (at the lemonade stand just before you reach Positano) for a Kodak moment and then head to Amalfi and beyond.
Tourist Tips – Franco Paturzo is an artist born in Sorrento who now lives in Positano. He’s a wonderful artist and loves the light in Positano. His art pieces come in many sizes, from piccolo to grande, and they make the perfect souvenir of your mezzogiorno in Positano. Be sure to ask him if it’s a print or an original because it’s often hard to tell. You can find him most sunny days near the ferry dock!
Dining options are abundant but as with any seaside town, the closer you get to the water, the higher the prices tend to rise. Chez Black is the popular celeb hangout while I prefer Buca di Bacco. For a great pizza, on my friend Franco’s suggestion, try Lo Guarracino (V. Positanesi d’America 12, Positano). It’s along that cliff walk to Fornillo and has views to die for!